AI-Generated UGC Shot List

Beach Sunscreen Application

TikTok30s8 shots

Sunscreen UGC for a mineral SPF 50 brand. Hook: applying it at the beach before golden hour. Show no white cast on dark skin. Texture demo on wrist. Real skin, no filter. TikTok 30s.

This is a 8-shot filming plan for a 30s TikTok UGC video — beach Sunscreen Application. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's optimised for TikTok's fast-cut format, with the hook designed to land in the first 1–2 seconds. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

1HOOK0–1s
Close-up of creator applying sunscreen at the beach with golden hour light
Text overlay:'No white cast!'
2PROBLEM1–3s
Over-the-shoulder shot of creator looking concerned at previous sunscreen application on dark skin
Voiceover:'I used to hate how sunscreen looked on my skin.'
3PRODUCT3–6s
Close-up of sunscreen tube being opened, showing texture outdoors
Voiceover:'But this mineral SPF 50 is different.'
4DEMO6–9s
Macro shot of sunscreen being squeezed onto creator's wrist
Voiceover:'Look at that texture!'
5DEMO9–12s
Hand rubbing sunscreen into skin, showing no white cast
Voiceover:'It blends right in!'
6RESULT12–15s
POV shot looking at wrist after application with golden sun in background
Voiceover:'No filter, just real skin.'
7FINAL15–18s
Wide shot of creator smiling and enjoying the beach scenery
Voiceover:'You need this for golden hour.'
8FINAL18–30s
Fast cuts of creator having fun on the beach, jumping, laughing

Why this format works

UGC content outperforms polished ads because it shows the product in a real person's real life. The shot list keeps the footage grounded and specific — the credibility comes from the detail, not the production value. Your most important shot is usually the most unglamorous one.

Filming tips for TikTok

Film your hook in the first 0.5 seconds — TikTok auto-plays without sound, so your opening visual has to carry the full weight.
Shoot each clip slightly longer than you need. Jump cuts between takes lose energy; trim in edit, not on location.
Natural light at a window beats a ring light for skin texture and authenticity — TikTok viewers can tell.
Do the take you think you'll cut first, then the one you'll use. The second attempt has better pacing.

Best for creators who make

Brand awareness campaignsPaid UGC deliverablesSocial-first product launchesCreators new to scripted content