AI-Generated UGC Shot List

Beach Sunscreen Application UGC

TikTok30s8 shots

Sunscreen UGC for a mineral SPF 50 brand. Hook: applying it at the beach before golden hour. Show no white cast on dark skin. Texture demo on wrist. Real skin, no filter. TikTok 30s.

This is a 8-shot filming plan for a 30s TikTok UGC video — beach Sunscreen Application UGC. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's optimised for TikTok's fast-cut format, with the hook designed to land in the first 1–2 seconds. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

1HOOK0–1s
Close-up of creator applying sunscreen on their face at the beach with golden hour light
Text overlay:No white cast!
2PRODUCT1–3s
Overhead shot showing creator's wrist as they pump sunscreen into their hand
3DEMO3–5s
Close-up of creator's hand rubbing sunscreen into their wrist, focusing on texture and absorption
Voiceover:This mineral SPF 50 blends right in!
4RITUAL5–8s
POV angle of creator's other hand applying sunscreen to their face with beach background
Voiceover:No filter, just real skin!
5FINAL8–10s
Medium shot of creator smiling and enjoying the beach, showcasing clear skin
Voiceover:It feels lightweight and natural!
6RESULT10–12s
Cut to a close-up of creator's skin glistening in golden hour light, demonstrating no white cast
7RITUAL12–15s
Wide shot of creator dancing at the beach while applying more sunscreen with friends
Voiceover:I wear this everywhere!
8FINAL15–30s
Fast cuts of creator laughing, posing, and showing off their skin with upbeat music overlay
Voiceover:Grab yours and shine this summer!

Why this format works

UGC content outperforms polished ads because it shows the product in a real person's real life. The shot list keeps the footage grounded and specific — the credibility comes from the detail, not the production value. Your most important shot is usually the most unglamorous one.

Filming tips for TikTok

Film your hook in the first 0.5 seconds — TikTok auto-plays without sound, so your opening visual has to carry the full weight.
Shoot each clip slightly longer than you need. Jump cuts between takes lose energy; trim in edit, not on location.
Natural light at a window beats a ring light for skin texture and authenticity — TikTok viewers can tell.
Do the take you think you'll cut first, then the one you'll use. The second attempt has better pacing.

Best for creators who make

Brand awareness campaignsPaid UGC deliverablesSocial-first product launchesCreators new to scripted content