AI-Generated UGC Shot List
Coffee Brewing Journey
Coffee brand UGC. Specialty whole bean bag. Hook: bag opening ASMR. Show beans pouring, grinder close-up, pour-over bloom, first sip. VO: origin, flavour notes, why it's different. YouTube Shorts 60s.
This is a 8-shot filming plan for a 60s Shorts UGC video — coffee Brewing Journey. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's structured for YouTube Shorts' educational format, with a clear value proposition up front and logical shot progression. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.
Shot list
- 1HOOK0–3s
Close-up of coffee bag being opened with a satisfying sound
Voiceover:Here's how to… - 2PROBLEM4–11s
Wide shot of coffee beans spilling out of the bag onto a clean surface
- 3INSIGHT12–19s
Close-up of a grinder filling with whole beans, static shot
Voiceover:origin, flavour notes, why it's different. - 4SOLUTION20–27s
Macro shot of ground coffee falling into a pour-over filter
- 5DEMO28–35s
Overhead shot of water being poured slowly over the coffee grounds, creating a bloom
- 6DEMO36–43s
Close-up of coffee dripping into a carafe, with steam visible
- 7RESULT44–51s
Wide shot of a cup of coffee being set on a table, steam rising
- 8FINAL52–60s
Close-up of creator taking a sip of coffee, smiling
Why this format works
UGC content outperforms polished ads because it shows the product in a real person's real life. The shot list keeps the footage grounded and specific — the credibility comes from the detail, not the production value. Your most important shot is usually the most unglamorous one.
Filming tips for Shorts
- Open with the payoff visible in the frame — Shorts viewers decide in the first second whether to stay.
- Speak clearly and slightly slower than feels natural; Shorts are often watched without captions.
- Shoot from the same position for every shot that's meant to be in the same scene — continuity matters more than variety.
- Film your strongest take last. Energy builds with repetition.
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