AI-Generated UGC Shot List

Coffee Experience in 60 Seconds

Shorts60s12 shots

Coffee brand UGC. Specialty whole bean bag. Hook: bag opening ASMR. Show beans pouring, grinder close-up, pour-over bloom, first sip. VO: origin, flavour notes, why it's different. YouTube Shorts 60s.

This is a 12-shot filming plan for a 60s Shorts UGC video — coffee Experience in 60 Seconds. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's structured for YouTube Shorts' educational format, with a clear value proposition up front and logical shot progression. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

1HOOK0–3s
Close-up of coffee bag being opened, sound of beans releasing as bag crinkles
Voiceover:Here's how to…
2PROBLEM3–7s
Overhead shot of beans spilling onto a wooden surface
3INSIGHT7–11s
Close-up of hands pouring beans into a grinder, focusing on the texture of the beans
Voiceover:origin, flavour notes, why it's different.
4SOLUTION11–15s
Close-up of grinder in action, coffee grounds puffing out with the sound of grinding
5DEMO15–19s
Wide shot of pour-over setup, kettle ready to pour hot water over coffee grounds
6DEMO19–23s
Overhead shot of water pouring over the coffee grounds, capturing bloom effect
7DEMO23–27s
Close-up of the brewed coffee dripping into the carafe, highlighting the rich color
8RESULT27–31s
Close-up of a steaming coffee cup being placed on a table, soft morning light filtering in
9RESULT31–35s
Close-up of creator taking a first sip, showing enjoyment and satisfaction
10FINAL35–48s
Wide shot of coffee cup on a table with beans and bag in the background, inviting atmosphere
11FINAL48–55s
Hand moving beans in the foreground while creator enjoys coffee in the background
12CTA55–60s
Close-up of the coffee bag label highlighting unique origin and flavor notes
Voiceover:origin, flavour notes, why it's different.

Why this format works

UGC content outperforms polished ads because it shows the product in a real person's real life. The shot list keeps the footage grounded and specific — the credibility comes from the detail, not the production value. Your most important shot is usually the most unglamorous one.

Filming tips for Shorts

Open with the payoff visible in the frame — Shorts viewers decide in the first second whether to stay.
Speak clearly and slightly slower than feels natural; Shorts are often watched without captions.
Shoot from the same position for every shot that's meant to be in the same scene — continuity matters more than variety.
Film your strongest take last. Energy builds with repetition.

Best for creators who make

Brand awareness campaignsPaid UGC deliverablesSocial-first product launchesCreators new to scripted content