AI-Generated UGC Shot List

Cuidar da pele fácil com NIVEA

TikTok30s8 shots

“Eu demorei anos pra perceber que cuidar da pele não precisava ser tão complicado. Eu nunca fui muito de cuidar da pele, até começar a perceber os primeiros sinais. Foi aí que eu entendi que estava na…

This is a 8-shot filming plan for a 30s TikTok UGC video — cuidar da pele fácil com NIVEA. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's optimised for TikTok's fast-cut format, with the hook designed to land in the first 1–2 seconds. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

1HOOK0–1s
Close-up of creator's shocked face looking at the camera
Text overlay:'CUIDAR DA PELE NÃO PRECISA SER COMPLICADO!'
2INTRO1–3s
Handheld shot of creator scrolling through old photos showing skin changes
Voiceover:'Eu demorei anos pra perceber que cuidar da pele não precisava ser tão complicado.'
3PROBLEM3–5s
Over-the-shoulder shot of creator looking in the mirror, examining skin
Voiceover:'Eu nunca fui muito de cuidar da pele, até começar a perceber os primeiros sinais.'
4PRODUCT5–7s
Close-up of Creme Antissinais 7 em 1 being held in creator's hand
Voiceover:'Até que encontrei o Creme Antissinais 7 em 1 da NIVEA e achei que fazia sentido pra mim.'
5DEMO7–9s
POV shot of creator applying cream to skin, smoothing it out
Voiceover:'O que eu mais gostei foi que ele reúne vários cuidados em um só.'
6DEMO9–11s
Close-up of creator's hand pressing the cream into skin, showing texture
Voiceover:'Ele hidrata sem deixar aquela sensação oleosa, ajuda a fortalecer a barreira da pele e ainda tem ação antissinais.'
7RITUAL11–13s
Fast cut to creator smiling while applying product routine in front of the mirror
Voiceover:'E o que antes eu deixava de lado, hoje virou um cuidado que eu gosto de manter.'
8CTA13–15s
Point-of-view shot looking at the NIVEA cream with finger pointing at it
Voiceover:'Se você também quer começar a se cuidar, mas não sabe por onde… talvez seja a hora de simplificar.'

Why this format works

UGC content outperforms polished ads because it shows the product in a real person's real life. The shot list keeps the footage grounded and specific — the credibility comes from the detail, not the production value. Your most important shot is usually the most unglamorous one.

Filming tips for TikTok

Film your hook in the first 0.5 seconds — TikTok auto-plays without sound, so your opening visual has to carry the full weight.
Shoot each clip slightly longer than you need. Jump cuts between takes lose energy; trim in edit, not on location.
Natural light at a window beats a ring light for skin texture and authenticity — TikTok viewers can tell.
Do the take you think you'll cut first, then the one you'll use. The second attempt has better pacing.

Best for creators who make

Brand awareness campaignsPaid UGC deliverablesSocial-first product launchesCreators new to scripted content