AI-Generated UGC Shot List

Luxury Soy Candle Visuals

Reels30s8 shots

Candle brand UGC. Luxury soy candle, vanilla and sandalwood. Hook: match strike in slow motion. Flame close-up, wax pool forming, hands cupped around jar. Scent cloud b-roll. Hygge evening aesthetic. …

This is a 8-shot filming plan for a 30s Reels UGC video — luxury Soy Candle Visuals. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's paced for Instagram Reels, with smooth visual flow and a satisfying close to reward viewers who watch to the end. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

1HOOK0–3s
Close-up of match striking against the box in slow motion
Voiceover:burn time, scent throw.
2HOOK3–6s
Close-up of the flame igniting with a steady pull back
3PROBLEM6–9s
Overhead shot of wax pool forming in the candle jar
4RITUAL9–12s
Hands gently cupping the candle jar, lit flame in focus
5DEMO12–15s
Slow pan showing a cloud of scent wafting away from the candle
6RITUAL15–21s
Wide shot of a cozy setting with candle burning, soft lighting
7FINAL21–27s
Close-up of the candle label, with warm light reflected in the wax
8FINAL27–30s
Whip pan to candle flickering softly in a dimly lit room

Why this format works

UGC content outperforms polished ads because it shows the product in a real person's real life. The shot list keeps the footage grounded and specific — the credibility comes from the detail, not the production value. Your most important shot is usually the most unglamorous one.

Filming tips for Reels

Instagram's compression is aggressive — expose slightly brighter than feels right. Dark footage compresses badly.
Film 10–15% more footage than the shot list calls for so you have edit room for transitions.
Match cuts and morphing transitions between shots reward viewers who watch to the end — plan for them as you shoot.
Check your aspect ratio: 9:16 for Reels, with safe zones at top and bottom for overlays.

Best for creators who make

Brand awareness campaignsPaid UGC deliverablesSocial-first product launchesCreators new to scripted content