AI-Generated UGC Shot List

Skincare Routine with Vitamin C Serum

TikTok30s8 shots

Skincare UGC video for a vitamin C serum. Hook-first format. Show the dropper, texture on fingertips, and the glow after two weeks of use. End with a direct CTA. Platform: TikTok, 30 seconds.

This is a 8-shot filming plan for a 30s TikTok routine video — skincare Routine with Vitamin C Serum. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's optimised for TikTok's fast-cut format, with the hook designed to land in the first 1–2 seconds. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

1HOOK0–1s
Close-up of serum dropper releasing one drop in slow motion
Text overlay:'The glow starts here!'
2PRODUCT1–3s
Overhead shot of fingertips applying serum on the back of the hand
Voiceover:'This is my go-to vitamin C serum.'
3DEMO3–5s
Close-up of fingers spreading serum, showcasing the texture
Voiceover:'It's super lightweight and feels amazing.'
4RITUAL5–8s
POV shot of applying serum to face in front of a mirror
Voiceover:'Just a few drops every morning!'
5RESULT8–11s
Close-up of glowing skin after two weeks of use
Voiceover:'And the glow? Absolutely real!'
6FINAL11–14s
Wide shot of the creator smiling while holding the serum bottle
Voiceover:'This changed my skincare game!'
7CTA14–16s
Close-up of the serum on a vanity surrounded by plants
Text overlay:'Get yours now!'
8FINAL16–30s
Jump cuts of the creator happily incorporating the serum into various routines

Why this format works

Routine content earns loyal viewers because consistency is aspirational. Showing the actual steps — not a highlight reel — makes the routine feel achievable, which is what makes creators in this niche shareable. Each shot should answer one question a viewer would actually have.

Filming tips for TikTok

Film your hook in the first 0.5 seconds — TikTok auto-plays without sound, so your opening visual has to carry the full weight.
Shoot each clip slightly longer than you need. Jump cuts between takes lose energy; trim in edit, not on location.
Natural light at a window beats a ring light for skin texture and authenticity — TikTok viewers can tell.
Do the take you think you'll cut first, then the one you'll use. The second attempt has better pacing.

Best for creators who make

Wellness and beauty brandsMorning and night routinesHabit-based contentDaily series creators