AI-Generated UGC Shot List

Vitamin C Serum Skincare Routine

TikTok30s8 shots

Skincare UGC video for a vitamin C serum. Hook-first format. Show the dropper, texture on fingertips, and the glow after two weeks of use. End with a direct CTA. Platform: TikTok, 30 seconds.

This is a 8-shot filming plan for a 30s TikTok routine video — vitamin C Serum Skincare Routine. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's optimised for TikTok's fast-cut format, with the hook designed to land in the first 1–2 seconds. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

1HOOK0–1s
Close-up of hand dramatically dropping serum from dropper, captured in slow motion
Text overlay:'Wait for this glow!'
2PRODUCT1–3s
Fast-cut close-up of serum texture on fingertips, mixed with soft-focus background
3DEMO3–5s
Over-the-shoulder shot of fingers applying serum onto cheek, casual indoor lighting
Voiceover:'Just a couple drops...'
4RITUAL5–7s
POV shot of looking in the mirror while applying serum, warm natural light
5RESULT7–10s
Quick cut to side shot showing the subject's glowing skin by window light
Voiceover:'...is all you need.'
6RESULT10–12s
Close-up of face glowing directly at camera, with a big smile, vibrant background
7FINAL12–15s
Fast montage of poking the serum bottle with a playful finger, jump cut to relaxed face
Voiceover:'You’ll love the results!'
8CTA15–30s
Wide shot of subject giving a thumbs up while holding the serum, upbeat music playing
Text overlay:'Grab yours now!'

Why this format works

Routine content earns loyal viewers because consistency is aspirational. Showing the actual steps — not a highlight reel — makes the routine feel achievable, which is what makes creators in this niche shareable. Each shot should answer one question a viewer would actually have.

Filming tips for TikTok

Film your hook in the first 0.5 seconds — TikTok auto-plays without sound, so your opening visual has to carry the full weight.
Shoot each clip slightly longer than you need. Jump cuts between takes lose energy; trim in edit, not on location.
Natural light at a window beats a ring light for skin texture and authenticity — TikTok viewers can tell.
Do the take you think you'll cut first, then the one you'll use. The second attempt has better pacing.

Best for creators who make

Wellness and beauty brandsMorning and night routinesHabit-based contentDaily series creators