AI-Generated UGC Shot List

Protein Powder UGC

TikTok30s8 shots

Protein powder UGC. Chocolate flavour. Hook: shaker close-up, powder pour. Show scoop, mix, foam settling. First sip reaction. Macro: label ingredients. VO: taste, mixability, no clumping. TikTok 30s.

This is a 8-shot filming plan for a 30s TikTok UGC video — protein Powder UGC. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's optimised for TikTok's fast-cut format, with the hook designed to land in the first 1–2 seconds. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

1HOOK0–1s
Close-up of protein shaker as powder is poured in
Text overlay:[shaker close-up, powder pour]
2PRODUCT1–3s
Overhead shot of scoop being lifted from protein tub
Voiceover:[taste, mixability, no clumping]
3DEMO3–5s
Close-up of shaker being closed, shaking with high energy
4DEMO5–7s
POV shot looking down at shaker while foam settles
5RITUAL7–10s
Medium shot of creator preparing to take the first sip
6RESULT10–12s
Close-up of creator's face reacting after the first sip
Voiceover:[taste, mixability, no clumping]
7PRODUCT12–15s
Macro shot of the label showing chocolate flavor and ingredients
8FINAL15–30s
Jump cuts of creator enjoying the shake with affirming gestures
Voiceover:[taste, mixability, no clumping]

Why this format works

UGC content outperforms polished ads because it shows the product in a real person's real life. The shot list keeps the footage grounded and specific — the credibility comes from the detail, not the production value. Your most important shot is usually the most unglamorous one.

Filming tips for TikTok

Film your hook in the first 0.5 seconds — TikTok auto-plays without sound, so your opening visual has to carry the full weight.
Shoot each clip slightly longer than you need. Jump cuts between takes lose energy; trim in edit, not on location.
Natural light at a window beats a ring light for skin texture and authenticity — TikTok viewers can tell.
Do the take you think you'll cut first, then the one you'll use. The second attempt has better pacing.

Best for creators who make

Brand awareness campaignsPaid UGC deliverablesSocial-first product launchesCreators new to scripted content