AI-Generated UGC Shot List

Morning Skincare Routine

TikTok60s13 shots

Morning skincare routine video. 5-step routine: cleanser, toner, serum, moisturizer, SPF. Each product gets one close-up shot. B-roll: morning light through window, steam from kettle, bare face. Hones…

This is a 13-shot filming plan for a 60s TikTok product review — morning Skincare Routine. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's optimised for TikTok's fast-cut format, with the hook designed to land in the first 1–2 seconds. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

1HOOK0–1s
Close-up of chaotic morning scene with steam rising from kettle
Text overlay:'Morning skincare routine!'
2INTRO1–3s
Wide shot of creator standing by bathroom sink with bare face, daylight streaming in
3PROBLEM3–5s
Close-up of creator looking stressed at mirror with messy hair
Voiceover:'Ever feel like your skin needs help?'
4PRODUCT5–7s
Close-up of cleanser bottle in hand, slow push-in
Voiceover:'Step 1: Cleanser!'
5DEMO7–10s
Hands applying cleanser to face with circular motions, overhead shot
6PRODUCT10–12s
Close-up of toner bottle being poured onto cotton pad
Voiceover:'Step 2: Toner!'
7DEMO12–15s
Hand applying toner to face with a gentle patting motion, POV angle
8PRODUCT15–17s
Close-up of serum dropper releasing one drop in slow motion
Voiceover:'Step 3: Serum!'
9DEMO17–20s
Creator applying serum, fingers gliding across skin, slow motion
10PRODUCT20–22s
Close-up of moisturizer jar opening, texture revealed
Voiceover:'Step 4: Moisturizer!'
11DEMO22–25s
Hands spreading moisturizer onto skin, warm morning light illuminating scene
12PRODUCT25–27s
Close-up of SPF bottle in palm, ready to apply
Voiceover:'Step 5: SPF!'
13DEMO27–30s
Creator applying SPF to face, smiling at the camera, upbeat tone

Why this format works

Product review content performs because it substitutes for the research viewers would otherwise do themselves. Honest framing ("I tested this for two weeks") builds the trust that brand copy can't — which is why UGC reviews consistently outperform polished ads in conversion rates. The shot list keeps your footage grounded and specific: the credibility comes from the detail, not the production value.

Filming tips for TikTok

Film your hook in the first 0.5 seconds — TikTok auto-plays without sound, so your opening visual has to carry the full weight.
Shoot each clip slightly longer than you need. Jump cuts between takes lose energy; trim in edit, not on location.
Natural light at a window beats a ring light for skin texture and authenticity — TikTok viewers can tell.
Do the take you think you'll cut first, then the one you'll use. The second attempt has better pacing.

Best for creators who make

Honest reviewersFirst-time brand deal creatorsBeauty & skincare UGCAmazon affiliates