AI-Generated UGC Shot List

Morning Skincare Routine

TikTok60s17 shots

Morning skincare routine video. 5-step routine: cleanser, toner, serum, moisturizer, SPF. Each product gets one close-up shot. B-roll: morning light through window, steam from kettle, bare face. Hones…

This is a 17-shot filming plan for a 60s TikTok product review — morning Skincare Routine. Each shot specifies what appears on camera, the movement type, and the script or voiceover line, so you can film in sequence without stopping to think between takes. It's optimised for TikTok's fast-cut format, with the hook designed to land in the first 1–2 seconds. Use it as an on-set checklist: work through each shot in order, adjust framing to your location, and adapt the script lines to your own voice.

Shot list

1HOOK0–1s
Close-up of creator's bare face with shocked expression
Voiceover:'Let’s get this glow on!'
2INTRO1–3s
Over-the-shoulder shot of creator grabbing cleanser from the shelf
3PRODUCT3–5s
Close-up of cleanser being squeezed into palm
4DEMO5–8s
Hand rubbing cleanser into face with morning light streaming in
Voiceover:'First, the cleanser...'
5INTRO8–10s
Fast cut to handheld shot of toner being shaken
6PRODUCT10–12s
Close-up of toner being poured onto a cotton pad
7DEMO12–15s
POV shot of cotton pad wiping toner on face
Voiceover:'Then, the toner...'
8INTRO15–17s
Fast cut to serum dropper held above hand
9PRODUCT17–19s
Close-up of serum dropping onto skin
10DEMO19–22s
Hand smoothing serum into face
Voiceover:'Next up, serum...'
11INTRO22–24s
Fast cut to moisturizer being opened
12PRODUCT24–26s
Close-up of moisturizer being applied to fingers
13DEMO26–29s
Fingers pressing moisturizer into skin with steam from kettle in background
Voiceover:'Now, moisturizer...'
14INTRO29–31s
Fast cut to SPF bottle being lifted
15PRODUCT31–33s
Close-up of SPF being dispensed into hand
16DEMO33–36s
Hand applying SPF to face
Voiceover:'Finally, SPF!'
17FINAL36–60s
Wide shot of creator smiling into the mirror with bright morning light
Voiceover:'And that’s my morning routine!'

Why this format works

Product review content performs because it substitutes for the research viewers would otherwise do themselves. Honest framing ("I tested this for two weeks") builds the trust that brand copy can't — which is why UGC reviews consistently outperform polished ads in conversion rates. The shot list keeps your footage grounded and specific: the credibility comes from the detail, not the production value.

Filming tips for TikTok

Film your hook in the first 0.5 seconds — TikTok auto-plays without sound, so your opening visual has to carry the full weight.
Shoot each clip slightly longer than you need. Jump cuts between takes lose energy; trim in edit, not on location.
Natural light at a window beats a ring light for skin texture and authenticity — TikTok viewers can tell.
Do the take you think you'll cut first, then the one you'll use. The second attempt has better pacing.

Best for creators who make

Honest reviewersFirst-time brand deal creatorsBeauty & skincare UGCAmazon affiliates